To truly understand what makes a busy person open your email, reply to it, and keep in touch with you.īy the way, this is more important every year as we receive more and more emails. To be truly EFFECTIVE, we have to learn how to peer inside the mind of people and write emails that move them. That means you can be at “inbox zero” and still get nothing meaningful done! Here’s the truth: You can spend the rest of your life trying to wrangle your inbox under your control…and you might be EFFICIENT, but you will not be EFFECTIVE. We search for the latest productivity app! We believe that if we can somehow “manage” our inbox, everything will be OK. What do we do instead of learning how to write world-class emails that get results? Email is literally one of the most powerful tools at our disposal, yet how many of us have truly mastered how to write effective emails? How many of us have tested different approaches to sending emails that work?Īnd honestly, how many of us just write whatever email we want, then complain when people don’t respond? Who would teach us anyway? Who’s actually sat down and systematically studied how to reach busy people using email? How to get a group of friends to commit to doing something over a random Thursday message in their inbox?Īnd finally, we can blame ourselves.
I’ve generated literally millions of dollars writing long emails. The same is true of email: 80% of the work is done before you ever write the first sentence.īut nobody teaches us this! They give advice like “write short emails - nobody wants to read long emails.” (Which, by the way, is not true.
Top performers know that 80% of the work in an interview is done before you ever set foot in the room. That’s like walking into an interview and simply “answering their questions.” If that’s your plan, you’ve already lost. How many emails do we send every year? THOUSANDS?īut what do we do? We simply write what we think. IF they liked the application, they might invite me in for an interview.Īnd IF they liked me in person…they might give me the scholarship - money I needed for college, since I came from a middle-class family. IF they liked the email…they might read my application. It was yet another college scholarship application I was sending in, but I knew they wouldn’t see all my hard work…my sense of humor…my ambition. I was sitting at my computer, waiting to push “Send,” but I couldn’t bring myself to do it.
0 kommentar(er)
